I know, opinions are like everyone has one. They have spoken, they aren't willing to take it anymore. Fix your internal issues and stop passing that cost to your customers. You have let your employees and customers down. The direction, marketing, and oversight of upper management has been an utter failure. Ford should feel privledged to retain those employees through their gross mismanagement.
To have that great of a product, yet have a process that leaves such a negative taste in a consumers mouth, says everything Ford needs to know about what an utter failure of management and direction this company currently Motor Company If you read this (doubtful).please know: The Engineers, Developers, and Manufacturers should be applauded for a brilliant product. That's right, the base F-150 Lightning model has beaten the ICE F-150s, Silverados, Rams, Teslas, Rivian, and various performance focused cars I've owned/rented/driven for extended periods of time.
#Shutterbug 85 pro#
To be clear my 2023 Ford F-150 Lightning Pro I own is the best vehicle I have owned/driven (and I've driven alot).
Other EV makers are making a profit on every vehicle sold (Ford loses money on every EV sold), some manufacturers are making a ridiculous profit. How everyone associated with the marketing, management, and oversight of the Lightning consumer platform is still employed is beyond surprising.īlaming market conditions, material availability, and basically anything other than themselves is just a bunch of tomfoolery. In the end, Ford has converted less than a fifth of the reservations they recieved. The upper management (and CEO) have ruined the positive momentum that the core of Ford (engineers and manufacturers) have built. My dealer has absolutely lost at least 6 sales (EV and ICE) due to me giving honest feedback to friends and family.įord Motor Company has made a fantastic product. I own a Lightning (best vehicle I have ever owned) and won't buy another Ford if I have to go through the same process again. Dealing with my dealer was and still is the biggest stain on my ownership experience. The way they integrated the dealer network into this reservation/ordering process can't be described as anything other than a catastrophic failure. What was the truck of the year, the best buy in EV, and a cornerstone for the forward progress of Ford into a new era, is quickly becoming (unfairly) an afterthought. We knew the that all the 150k+ reservations weren't going to convert and teasing people with the $40k price tag bit Ford hard (a large portion of those reservations were $40k Pro or nothing.that's what I was, I know I got extremely lucky).įord has now exhausted their reservation list, pissed alot of potential customers off, and now have to deal with marketing the Lightning to a significantly higher income demographic than originally anticipated. My thoughts are strictly geared to the consumer market (as Ford treats consumer and fleet seperately, and purchase decisions for consumer and business are vastly different).
It's starting to be reported that most, if not all, of reservations have gone out. TLDR Ford had the opportunity to capture a Market with their revolutionary product, they have let everyone including their employees down.
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